Business Analytics

Programme Overview

Developed in conjunction with Tableau, the Business Analytics course is designed to provide a learning pathway for individuals seeking business analyst and data analytics roles, as well as for current or aspiring professionals across all sectors that increasingly rely upon data analysis to perform aspects of their role. This could include marketing professionals assessing large volumes of campaign data, through to policy or healthcare professionals assessing the efficacy of different policy approaches. This course introduces data analytics as a business discipline and refreshes fundamental statistical techniques, before completing exploratory data analysis on structured and unstructured data sets utilising spreadsheet tools such as Excel. Learners will then be introduced to databases including SQL to manage multiple complex data sets. The associated coursework will introduce diagnostic analytics and develop more advanced Excel skills as a key digital literacy in the modern economy.

Learning Outcomes

1. Apply fundamental data analytics techniques using spreadsheet and database tools to prepare, interpret and communicate insights about data sets. 
2. Prepare data to synthesise complex ideas to support an organisation’s ability to extract meaning and make data-driven decisions. 
3. Critically reflect on and justify the approach taken to exploratory data analysis.