Digital Marketing Analytics

Programme Overview

You will explore the key concepts, principles, and best practices of digital marketing analytics. Students will examine the best methods for obtaining, analysing, and presenting insightful digital data to influence consumer behaviour and support digital marketing strategy. This course gives students a foundation of how digital analytics assists strategic planning in various digital channels. with a particular focus on websites, mobile applications, email marketing, social media, and other digital mediums. 

Learning Outcomes

Available Early 2023.