Digital Marketing Strategy

Programme Overview

Developed in collaboration with Hubspot, this course goes beyond the tools and approaches to digital marketing, diving into things such as defining and executing a digital marketing strategy, leadership in the digital economy, and business ethics. Finally, learners will look to the future with artificial intelligence (AI) and automation including chat bots and new ways of working to optimise success.

Learning Outcomes

1. Write a campaign brief and digital media plan. 
2. Identify opportunities to achieve objectives by leveraging digital media channels. 
3. Develop KPIs to measure the success of digital marketing campaigns.
4. Critically examine ethical dilemmas related to digital marketing. 
5. Justify marketing strategy choices and approaches.