MBA Specialism in Digital Marketing


MBA Specialism in Digital Marketing

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  • Study Hours

    Study Hours

    450 Hours

  • Total Fees



  • Delivery



  • Modality


    Self Paced

About the programme

The MBA Specialisation in digital marketing will equip you with the knowledge, skills, and tools needed to use marketing tools on digital platforms to promote a product or service for increasing an organisation’s customer base. Through a series of three modules, you will learn about digital marketing strategies, search engine marketing, and how to develop content; the commercial and social context behind digital marketing; building effective relationships with customers through social media, and how to apply the key building blocks of successful digital strategies. 

Whether you are seeking a managerial role in marketing, data analysis, or social media marketing, the Mini-MBA in digital marketing will provide you with the knowledge and hands-on marketing skills to better understand how to effectively use social and digital marketing to create a comprehensive and measurable marketing strategy.  

Programme Modules

Digital Marketing Analytics

Programme Overview

You will explore the key concepts, principles, and best practices of digital marketing analytics. Students will examine the best methods for obtaining, analysing, and presenting insightful digital data to influence consumer behaviour and support digital marketing strategy. This course gives students a foundation of how digital analytics assists strategic planning in various digital channels. with a particular focus on websites, mobile applications, email marketing, social media, and other digital mediums. 

Digital Marketing Strategy

Programme Overview

Students will develop a theoretical understanding of the internet marketplace. The necessary skills to perform daily digital marketing functions and the ability to improve a firm’s online presence will be developed. Students will practice concepts such as A/B testing, Conversion Rate Optimisation, conducting key word research and building marketing strategies.

Social Media Marketing

Programme Overview

This module examines the key concepts of social media marketing and how to incorporate social media into your strategic business plans. You will learn how to create a social media marketing plan and how to incorporate it into your overall business objectives. You will also investigate the various Social Media Marketing tools available and determine which ones are the best fit for your goals. Finally, you'll learn how to measure your Social Media initiatives and how to leverage the data to build better strategies. 

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MBA Specialism in Digital Marketing

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