MBA Specialism in Marketing
Start Immediately
-
Study Hours
450 Hours
-
TOTAL FEES
£1,200.00
-
Delivery
Online
-
Modality
Self Paced
About the programme
The MBA Specialisation in marketing will enhance your knowledge and ability in the areas of strategic marketing, brand management, and integrated marketing communications strategy. Through a series of three modules, you will learn how to create results-oriented marketing and communication plans; utilise business intelligence and data analytics to make strategic business decisions; and develop the theoretical and practical knowledge necessary to understand demographically diverse populations while studying aspects of promotion, account management, advertising, sales, and global marketing
Whether you are seeking a director-level position involving strategic planning and management or simply looking to expand your marketing expertise, the Mini-MBA in marketing will provide you with the knowledge and hands-on marketing skills needed to support a flourishing career in industrial, consumer, or trade marketing.
Programme Modules
Programme Overview
Brand management provides the necessary foundation to understand the role of a brand, its various components—both tangible and intangible, how these components interact, and how they work together to create the target consumer’s desired relationship with the brand. In this course, you will explain brand investment and articulate its values. You will also plan a unique value proposition and a differentiated position. Finally, you will use brand elements and ongoing, actionable brand metrics.
Programme Overview
You will be introduced to effective integrated marketing communication strategies for organisations. It provides an overview of managing the marketing function, including segmentation, targeting, positioning, customer decision-making, market and environmental analysis, marketing planning, and strategy. Emphasis is placed on understanding the role of advertising and other promotional tools in the IMC program of an organisation to achieve effective marketing campaigns based on clear objectives, market segmentation, and target marketing within established time and cost parameters. The development of a promotional program requires an understanding of the overall marketing process, communications theory and processes, marketing communications tools, consumer behaviour, and marketing communications organisation structures and operations. This course will examine the process by which integrated marketing communications programs are planned, developed, executed, and measured.
Programme Overview
This module introduces effective integrated marketing communication strategies for organisations. It provides an overview of managing the marketing function, including segmentation, targeting, positioning, customer decision-making, market and environmental analysis, marketing planning, and strategy. Emphasis is placed on understanding the role of advertising and other promotional tools in the IMC program of an organisation to achieve effective marketing campaigns based on clear objectives, market segmentation, and target marketing within established time and cost parameters. The development of a promotional program requires an understanding of the overall marketing process, communications theory and processes, marketing communications tools, consumer behaviour, and marketing communications organisation structures and operations. This course will examine how integrated marketing communications programs are planned, developed, executed, and measured.
Get Started
Enrol now and get started with your studies right away.
The information below is required for social login
Login to your Account
JOIN FOR FREE
Let’s begin with setting up your account to keep track of your progress