MBA with Marketing

Programme Overview

This module is a continuation of Research Methods for Business and Management I in which the student will complete the project or dissertation presented in the first module. 

Programme Overview

You will be introduced to effective integrated marketing communication strategies for organisations. It provides an overview of managing the marketing function, including segmentation, targeting, positioning, customer decision-making, market and environmental analysis, marketing planning, and strategy. Emphasis is placed on understanding the role of advertising and other promotional tools in the IMC program of an organisation to achieve effective marketing campaigns based on clear objectives, market segmentation, and target marketing within established time and cost parameters. The development of a promotional program requires an understanding of the overall marketing process, communications theory and processes, marketing communications tools, consumer behaviour, and marketing communications organisation structures and operations. This course will examine the process by which integrated marketing communications programs are planned, developed, executed, and measured.

Programme Overview

Brand management provides the necessary foundation to understand the role of a brand, its various components—both tangible and intangible, how these components interact, and how they work together to create the target consumer’s desired relationship with the brand. In this course, you will explain brand investment and articulate its values. You will also plan a unique value proposition and a differentiated position. Finally, you will use brand elements and ongoing, actionable brand metrics.

Programme Overview

This module introduces a wide range of economic concepts, theories and analytical techniques. It considers of the fundamentals of supply and demand, the microeconomic theory of the firm, the macroeconomic fiscal policy and monetary policy, and selected topics, such as international trade, financial markets, economic growth, and externalities, both positive and negative. The supply and demand model is the fundamental market model where trade-offs and choices are considered by comparing benefits and costs. Product and market structures, including perfectly competitive, monopolistically competitive, oligopolies, and monopolies, are analysed at the firm level. Macroeconomic issues of fiscal and monetary policy are explored at an aggregate level. Finally, selected topics in international trade, financial markets, economic growth, and positive and negative externalities are examined. 

Programme Overview

During this course, you will learn about the critical financial fundamentals necessary for managing an organisation’s operational activities and achieving its strategic goals. You will learn about the time value of money, investing in various instruments, making critical decisions regarding capital expenditures, and various methods for successfully capitalising the firm. Managing critical cash flows and allocation of financial assets are also discussed in detail from a managerial perspective.

Programme Overview

Many business decisions throughout every level of an organisation are based on the information found on the company’s financial statements. During this course, you will analyse how small and large process changes can increase organisational efficiency and profits through analysing information on the financial statements. In addition, you will explore how decisions made about capital projects, long-term investments, and a company’s risk aversion impact the bottom line.

Programme Overview

During this module, students will learn the skills and characteristics of an effective leader. Students will learn how to apply leadership skills during change and in multicultural and diverse environments. The common thread throughout the course will be leading with strong managerial ethics, emotional intelligence, and reflective leadership. The course will also examine the relationship between contemporary leadership issues and classical leadership theory.

Programme Overview

This module introduces effective integrated marketing communication strategies for organisations. It provides an overview of managing the marketing function, including segmentation, targeting, positioning, customer decision-making, market and environmental analysis, marketing planning, and strategy. Emphasis is placed on understanding the role of advertising and other promotional tools in the IMC program of an organisation to achieve effective marketing campaigns based on clear objectives, market segmentation, and target marketing within established time and cost parameters. The development of a promotional program requires an understanding of the overall marketing process, communications theory and processes, marketing communications tools, consumer behaviour, and marketing communications organisation structures and operations. This course will examine how integrated marketing communications programs are planned, developed, executed, and measured. 

Programme Overview

This module explores the design and implementation of the best combination of marketing efforts to carry out an organisation’s strategy in its target markets. You will develop an understanding of how an organisation can benefit by creating and delivering value to its customers, and stakeholders, and the skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion.

Programme Overview

You will gain a deep understanding of operations management and how it is critical to your success in any field, from consulting to entrepreneurship to general management. Detailed in this course are major problems and decision processes of operations management such as operations strategy, process and capacity planning, facilities planning, aggregate planning, materials planning, and quality planning. 

Programme Overview

This module is designed for students to develop a comprehensive understanding of research in general and business. Both academic business research and business consultancy research are addressed in the module. 

The module examines the concepts and theories underlying research, as well as the practice of research. The module has an applied focus. The readings and assignments are designed to identify a feasible research topic and develop a research proposal for academic business or business consultancy research. How research problems and questions may be identified, and the process of achieving thoughtful, effective and efficient research design are examined. The importance of the literature review and how it can be carried out for optimal effectiveness in research are investigated.

In addition, the module provides an overview of research methodologies and methods and the techniques of the research process as applied to business, whether as a business consultant or as an academic researcher. The philosophical and epistemological assumptions underpinning the research approaches and methodologies, as well as their role in determining the design and implementation of the research, are studied. Besides these aspects, the ethical aspects of research and consultancy are also addressed.