Product Management and Strategy

Programme Overview

Developed in collaboration with Atlassian, this course will introduce you to product management as a critical business concept. You will learn how to conceptualise products as key drivers of a business’s strategic growth. You will also develop comprehensive product strategies which are aligned to relevant business objectives for a real-world business scenario, and prepare product-led growth strategies to support business objectives. You will come away with the following artefacts at the end of the course: a business case for new product investment, a value proposition canvas, a business model canvas, and product-led growth strategies for a real-world business scenario of their choice.

Learning Outcomes

1. Conceptualise product ideas to capitalise on identified relevant market opportunities. 
2. Develop comprehensive product strategies aligned to relevant business objectives.
3. Prepare product-led growth strategies to support business objectives.
4. Substantiate and give reasons for answers, choices and approaches.