Social Media Marketing

Programme Overview

This module examines the key concepts of social media marketing and how to incorporate social media into your strategic business plans. You will learn how to create a social media marketing plan and how to incorporate it into your overall business objectives. You will also investigate the various Social Media Marketing tools available and determine which ones are the best fit for your goals. Finally, you'll learn how to measure your Social Media initiatives and how to leverage the data to build better strategies. 

Learning Outcomes

Available Early 2023.