UX Design Strategy and Application

Programme Overview

Developed in collaboration with Canva, this course is intended for professionals who want to develop their theoretical and practical expertise in UX design, and builds upon the fundamentals of the UX design process using Design Thinking methodologies. The course focuses on developing the knowledge and skills needed to successfully implement design thinking practices, while driving the highest business value grounded UX design. Learners will apply this knowledge to develop a UX optimisation plan. The curriculum was developed in consultation with experienced, senior Design Thinking leaders, and UX professionals who regularly translate the outputs of the design thinking process into tangible products and user-centered business solutions.

Learners Will:

• Analyse and apply a design thinking approach to the development phase of the UX design process
• Develop concepts into meaningful UX solutions
• Align UX design to strategic business value
• Plan for a successful UX implementation
• Consider the future of work and its implications on UX design professionals

In this course, learners will develop the foundational knowledge that underpins the end-to-end UX Design process and learn how this connects to the business outcomes. Learners will apply this knowledge to develop a UX Roadmap and portfolio of artefacts. 

Learning Outcomes

1. Articulate and analyse the design thinking process in specific organisational contexts to support decision-making.
2. Create mid to high-fidelity prototypes to test and validate design decisions and iterate on testing feedback.
3. Produce effective UX research and apply insights to inform UX iteration and outline considerations for a successful launch.
4. Reflect on your learning by describing the process you followed.