Yield Management for Hospitality

Programme Overview

This module aims to equip hospitality managers with the skills and knowledge to understand and apply the principles of managing yield from resources and space in the hospitality sector including accommodation, food and beverage and meeting and events. Students will gain a detailed understanding of the Yield and Revenue Management function within a hospitality organisation using tools and techniques to improve and evaluate the overall profitability of the operation. The module will focus on understanding the drivers for improving both the top line and the bottom line with tools and techniques specific to the hospitality sector.

Learning Outcomes

1. Define revenue and yield management and explain how the techniques are applied in service industries.
2. Evaluate the concept of pricing to increase demand and improve the bottom line. 
3. Evaluate the techniques used to forecast demand and manage inventory for accommodation. 
4. Evaluate the techniques used to forecast demand and manage inventory for non – accommodation revenues. 
5. Understanding management reports and interpreting hospitality performance measurement.